The ringtone industry is striking a
popular cord with the teenage market. This group, mostly 13
to 24-year-olds, likes to purchase their favorite tune or
sound without paying the high price for a CD. This segment
isn't afraid to drop lots of discretionary income to download
monophonic or polyphonic sounds, which makes the ringtone
industry very happy.
According to RealityTVWorld.com, today’s
teens are willing to substitute cell phone minutes for the
latest ringtone. This behavior places this age group in the
largest population of ringtone purchasers. Since over 40%
of cell phone users fall into this group and have disposable
income, the ringtone industry is making the most of this opportunity.
The market is so large among this young population that, according
to a study by Wireless World Forum, young people are spending
eight times more on mobile phones than music. Currently, trends
in the U.K. show that the ringtone market holds 10% of the
total music market. This population's buying power is equally
impressive in the United States where teenagers spend nearly
as much on ringtones as on text messaging. The sale of ringtones
worldwide adds up to $3.5 billion, according to IT Facts online
Naturally, the music industry isn't
highly thrilled about this shift in sales from the more expensive
CD to much less expensive ringtones - even though the publisher
or songwriter of the music or tone is entitles to royalties.
Still, a ringtone royalty isn't quite as high of a percentage
as a CD royalty. Some future analysts of this market are predicting
that the mobile phone and ringtone industry are going to dip
even farther into the music industry by giving mobile phones
technology similar to iPods.
Samuel Mitone is the owner and operator of Fever Ringtones,
a premier resource for all the latest ringtones on the web.
Please go take at look at his archive of articles: http://www.feveringtones.com